http://www.engineeringdaily.net/the-most-important-challenge-facing-civil-engineering-firms-today/ Relevant News and Notes for Engineering Professionals Fri, 12 Mar 2010 22:00:53 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.engineeringdaily.net/the-most-important-challenge-facing-civil-engineering-firms-today/comment-page-1/#comment-3406 ken-ken Sun, 06 Dec 2009 18:36:46 +0000 http://www.engineeringdaily.net/?p=2766#comment-3406 Good Article Matt. This is indeed a challenge facing civil engineering firms because we are slow to adapt to new technologies that are certainly here to stay. I once had a much older boss ridicule me on my persistent requests for the company to engage in social-media type of interactions. His reaction was expected given his harsh stance on what he termed as “silly use of company time. ” According to him, social media was a fad and even went on to compare social media to the 7-minute-abs-type technologies. My view on social media is that, while still young and untested I believe it still provides numerous opportunities for interacting with your audience/customers. If the traditional ways of interacting with customers are indeed shattering then social media appears well-poised to take over. The question now becomes, how do you properly harness social-media for improved brand recognition and bettering your brand? Ken Good Article Matt.
This is indeed a challenge facing civil engineering firms because we are slow to adapt to new technologies that are certainly here to stay. I once had a much older boss ridicule me on my persistent requests for the company to engage in social-media type of interactions. His reaction was expected given his harsh stance on what he termed as “silly use of company time. ” According to him, social media was a fad and even went on to compare social media to the 7-minute-abs-type technologies.
My view on social media is that, while still young and untested I believe it still provides numerous opportunities for interacting with your audience/customers. If the traditional ways of interacting with customers are indeed shattering then social media appears well-poised to take over. The question now becomes, how do you properly harness social-media for improved brand recognition and bettering your brand?
Ken

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